Engage donors with the power of stories

Successful organizations share some commonalities; resilience, creativity, and ability to meet donors where they are. Fundraising success requires an omni-channel approach that focuses on the donor’s journey. 

We all work incredibly hard to create messaging through storytelling that will inspire and motivate donors to share their time and treasure. Storytelling is the backbone of direct response for fundraisers. What is also incredibly important are the stories that your donors have to tell.

These stories are critical to understanding donor motivation, donor priorities, state of consideration and life-stage events that can signal an opportunity to move a donor from transactional to transformational relationship.