Skip to content

How to Lead by Example at Your Organization

“One of the most important actions, things a leader can do, is to lead by example. If you want everyone else to be passionate, committed, dedicated, and motivated, you go first!” – Marshall Goldsmith

Change within an organization starts with the leaders “being the change they want to see”. As soon as your associates see your positive actions, they will model them. Start with small steps to optimize your team’s performance.

Here are two practical tips suggested by Douglas Conant, President of Nabisco Foods and CEO of Campbell Soup Company:

  1. Push and Pull

Let’s say you want your leadership team to provide more learning opportunities for their team members. As part of the “push” step, you’d make this expectation clear, hold your managers accountable and include it in their yearly evaluation.

In the “pull” stage, you’d underline the positive value of the desire behavior through your own actions while celebrating those who have success with the initiative. An example of “pull” strategy would be organizing a training for your team members to share your expertise with them.

As you can see, the “push” approach challenges people to upgrade their behavior while the “pull” aspect attracts them towards the desired behavior with positive reinforcement, acknowledgement and leading by example.

2. Be a Helper

Learn, as leader, to ask “How can I help?”. This question goes a long way in establishing a relationship based on trust and loyalty with your associates. They feel heard and appreciated. Making this small adjustment will transform your enterprise from a “me, me, me” culture to a “we” culture, from individuality to unity and collaboration.

If you want to read more practical tips, have a glance at this article By Douglas Conant. We’d be happy to hear from you. What works for your company?

Recent Articles

The Science of Storytelling

Stories are how we connect with our friends and families. They open the door to connection with complete strangers. Why are people so drawn to stories? We are simply wired that way.

Read More

Diversity Is A Key Driver To Building A Great Culture

Want to build a great work culture based on diversity? Step one, value different perspectives and step two, create an environment where we can bring those perspectives to work every day.

Read More

Who Would You Rather Do Business With

“Being a great place to work is the difference between being a good company and a great company.”—Brian Kristofek

Read More

We tell great stories.
We'll show you how, too.

Receive tips on how we can help your organization find your people, learn about them, and share their stories.