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Who Would You Rather Do Business With

“Being a great place to work is the difference between being a good company and a great company.”

Brian Kristofek

Did you know that Fortune’s 100 best companies to work for outperform the rest of the market by 3 times. Why do you think that is? These companies have unshakeable foundations. They have a strong company culture built and consolidated over a long period of time. Furthermore, they constantly invest in bettering their business  model by improving the quality they deliver.

“In terms of investment strategy that’s not a bad group of companies to invest in and why is that? It’s pretty logical. If after this symposium you’ll go buy a product, a service and I give you two options, which option will you choose? Option A – are you going to work with someone who loves their job, loves the people they work with, understands why they’re doing what they’re doing and they’ve been well trained. Option B – work with what I call a “clock-puncher”, someone going through the motions, a “deadman-walking” who’s just waiting for the shift to be over and go home? Of course, you’d rather do business with company A. Hence the 3 times better performance,” explains Drew Clancy, CEO PCI.

Reaching the top might not be difficult, but keeping the standards at that level is. It’s only those who are utterly committed to relentless evolution that will be able to grow their business and create strong bonds with their clients. What do you offer that makes you a great business partner?

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